So This Happened: Beachwear Brand Prints Lynching Noose On T-Shirts

Global Grind

TJ Maxx has been forced to pull a t-shirt from its racks that evokes lynching.

Tavik, a beachwear and accessory brand, produced the shirt in an attempt to reference the casual surfer term “Hang Loose.” But they quickly learned that casual racism is never OK, finding themselves in hot water after a photo of the shirt went viral on social media. Twitter erupted with rightfully offended customers seeking an explanation.

Amid the backlash, Tavik issued a public apology:

TJ Maxx has yet to issue a statement. What’s your take on the tasteless tee?


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